5.1. Writing and styling the text

Topic Progress:

Excellent, you’ve made it this far! When you have finished the structure, you can start producing the content. This lesson explains how the basis tools of the editor work.

First, you should expand the toolbar of editor, as the default view includes only a few options for editing the text. You can see more tools by clicking the square-like symbol on the right side of the toolbar as shows in the animation.

When you’ve expanded the toolbar, get to know the tools by hovering your cursor over them, which pops up a short description of the tool. After that, try out the tools in practice so you’ll know how they work. Remember to press the “Update” button if you want to see your changes in the learning environment. As a content producer, you should master some of the most important functions like highlighting text, using headings and linking words. Watch the video below to see how filler text can be visualized to be more appealing!

You may also enrich the content with HTML, if you have the knowledge. Click the “Text” tab on the right-hand corner of the text editor as seen in the animation below. This enables you to add HTML into your content.

Online publications are not read – they are skimmed

A study commissioned by Nielsen Norman Group found that people don’t read, but rather just skim online texts. When opening a website, one first skims through the content quickly and then returns to the sections that seemed interesting. Thus, it’s clear that the content must be skimmable and easy to read. In fact, there are guidelines for online writing to make reading easier, which you should keep in mind when writing the content!

Practical tips to online writing

  • Don’t use uppercase in the text, titles or headings. Only very short individual words can be written in all capital letters.
  • Don’t bold, italicize or underscore full sentences. Only highlight individual key words or names. Too much highlighting causes the text to lose efficacy.
  • Always mark sub-headings with heading styles, don’t bold them.
  • Don’t use multiple consecutive short 1-3 row chapters, but combine them into 5-12 row chapters.
  • Use list elements instead of dashes to format lists.
  • Always align the text to the left, don’t justify online texts.
  • Always align headings to the left.
  • Don’t write out lengthy web links (URLs), but link them to the words in the text. Linking also works better as the user can thus move directly to the desired page by clicking the link. NB! You should set the link to open in a new tab if the target of the link is a page outside of the Mobie learning environment.

By following these simple instructions, your online content will look much better. Finally, take a quick glance at the ready content and think what you could do even better.